Services
Business Research
Even a great product can fail in the wrong context. That's why we research the client's business, target audience, and competition before starting the project
Talk to our expertBusiness analysis
We conduct business research by gathering open-source data, talking to our client's key team members, and holding group sessions. This helps us understand their internal processes, goals, and KPIs. By actively listening and collaborating, we gain insights into the client's industry, workflows, and challenges.
eGrocery market size in 2020-2022
Number of orders, mln
Revenue, $bln
A fragment of an analytical report for a grocery retailer
Target audience analysis
At this stage, we organize in-depth interviews with different segments of customers and users, to gain a deeper understanding of the audience's needs and pain points. As a result of this analysis, we draft customer journey maps or use a jobs-to-be-done framework to visualize the info we've gathered.
Competitive analysis
When conducting competitive research, we investigate what the client's competitors are offering. This involves analyzing publicly available information and testing their products firsthand. By doing so, we gain insights into their strengths and weaknesses and identify the best industry practices.
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One of the best vendors we've ever partnered with.Reliable, available and professional.
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Senior Manager at Orange
Integral provided valuable insights into our elearning platform development, combining market research, design thinking, and technical expertise.
Y.A
Marketing and e-commerce manager
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