Services
UX/UI Design
Great design starts with understanding user needs. We create prototypes, gather user feedback, and refine features to save time and resources before coding
Talk to our expert
UX research
In UX research, we gather and analyze customer requirements through surveys and interviews. We create user scenarios to understand real-world interactions and use User Story Mapping or a jobs-to-be-done framework for a clear user journey. Functional specifications guide our process, ensuring user-centric solutions.
A fragment of a jobs-to-be-done map in a fitness ecosystem
Information on workouts, diet, and equipment
Buying sports equipment and nutrition
Getting in shape
Healthy lifestyle
Community
UI design
Our UI design process involves constructing a prototype and a design concept. We apply different design styles to several prototype screens, which results in two or three concepts that span from conservative to experimental.
If necessary, we take a concept-first approach and start with a design concept before crafting the prototype.
Prototypes and final mockups of a fitness super app
Low-fidelity wireframes for rapid iteration
Wireframing
We start with low-fidelity wireframes to quickly explore different layout options and user flows. This allows us to iterate rapidly and validate concepts before investing in high-fidelity designs. Wireframes help us focus on functionality and user experience without getting distracted by visual details.
Tailoring for different platforms
Once we have an approved design concept, we apply it to all of the layouts, prioritizing one of the platforms, iOS or Android. If more users use Android, we start there, and if iOS is more popular, we begin with iOS. This way, we cater to the platform that matters most to the client and their audience.
Hand-off to development
While working on the concept or after it's been approved, we draft technical specifications for development. This involves articulating API requirements, assembling a UI Kit, and documenting the states of all screens and elements.
Feedback
What clients say about us
One of the best vendors we've ever partnered with.Reliable, available and professional.
G.N
Senior Manager at Orange
Integral provided valuable insights into our elearning platform development, combining market research, design thinking, and technical expertise.
Y.A
Marketing and e-commerce manager
30+ reviews